A Taste Test: Innovating in the Food Industry
The food industry is as competitive as any other fast-moving industry. In this mature business of competitive offerings and saturated supermarket shelves, how do you create a unique product that is disruptive? What kind of internal and customer testing needs to be done in order for the product to make it to market? Enjoy the product development journey with chef Kang Kuan, a food industry veteran who will share the story of working in a mostly traditional company to develop two products that truly disrupted their respective categories when the odds were stacked against them. He’ll talk about how innovation doesn’t take place in a vacuum, why cross-pollination between industries leads to breakthrough innovations, and why continuously testing and refining ideas with the right demographic group leads to a true solution.